People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe. Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? — Simon Sinek

Probably everyone reading this blog post is familiar with Simon Sinek’s book Start With Why. In a nutshell, Sinek encourages businesses to go beyond focusing on what they do and how they do it, and to really understand WHY they are doing it. Doing so encapsulates the organization’s mission and ideally unites teams to work towards achieving this common goal.

At 3SI, what we do has remained consistent since our founding in 1971: protecting cash and valuable assets from criminals, and we’ve realized great success. Just last month, our solutions helped police arrest 86 criminals and recover $866,000 in stolen property. In fact since 1971, the numbers have been astonishing: over 12,000 arrests and $105,000,000 recovered.

How we do it has changed and expanded significantly.

From a single device – dyepacks — serving a single market — financial institutions — we now provide cutting-edge technology in cash-tracing, GPS tracking and SaaS systems. We protect cash and inventory in banks, pharmacies, jewelers, and convenience and electronics stores. We safeguard staff as they open or close branches or store locations. And we support law enforcement in bait operations targeting habitual criminals impacting quality of life in communities throughout the country. In fact, you can find 3SI’s solutions protecting assets, staff and customers in virtually any market you can name. Our how has changed because of our ability to anticipate the future. We stay on top of the latest crime trends and targets. We understand the possibilities offered by the dizzying number of new platforms, technologies and apps coming on line every day. We make forward-thinking investments in our infrastructure including a new ERP system, expanded staff to support customer needs, and advanced R&D to keep our solutions on-point with the latest technology. And, finally, we support law enforcement partnerships, with over 8,000 agencies and tens of thousands of officers and dispatchers trained on 3SI technology.


So what is our why?

Simple: to create a #SaferWorld. While our why has remained consistent, we weren’t consistent with communicating it: that is about to change. As you may notice from this blog page, 3SI has a new logo. Look deeper and you’ll see the whole website, social media, documentation and messaging have all been updated as we put renewed focus on our why. I encourage you to look around our website to learn about our technologies and see how they might protect your business, your people and your profits. Whatever the future holds, 3SI will be there, helping to create a #SaferWorld. We hope you will join us so, together, we can break the crime cycle.



What does 3SI stand for (literally)?

It’s what we do. Our products provide protection to companies, assets and brands.

Paramount to our customers and something we consider every time we develop a new solution

Customer service is everybody’s job. Our 24/7 tracking support, national service organization and law enforcement division make us stand above the rest.

Through aggressive R&D and constant innovation, we stay ahead of criminals, leading to more apprehensions and breaking the crime cycle.


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